Digital Marketing Executive

About the Role

Our client is seeking an enthusiastic and detail-oriented Digital Marketing Executive to join their vibrant team in Glasgow . This hybrid role is perfect for someone looking to gain hands-on experience across a variety of digital marketing channels, supporting the execution of campaigns designed to increase brand awareness and drive customer engagement. You will work closely with the marketing manager to implement strategies, analyze performance, and contribute to the overall success of the marketing department. This is a fantastic opportunity to grow your digital marketing career within a supportive environment in the heart of Glasgow .

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns, including social media, email, and paid advertising.
• Manage and update social media profiles, creating engaging content and interacting with followers.
• Support the creation of marketing materials, such as website copy, blog posts, and email newsletters.
• Monitor campaign performance and compile reports on key metrics using tools like Google Analytics.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with internal teams to ensure marketing efforts are aligned with business objectives.

Requirements

• 1-2 years of experience in digital marketing or a related field.
• Familiarity with social media platforms (Facebook, Instagram, LinkedIn, Twitter) and content scheduling tools.
• Basic understanding of SEO/SEM principles and Google Analytics.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple tasks effectively.
• Bachelor's degree in Marketing, Communications, or a related discipline.

Benefits

• Competitive salary and potential for performance-based incentives.
• Hybrid work arrangement offering flexibility between home and the Glasgow office.
• Opportunities for professional development and skill enhancement.
• Company pension scheme.
• A positive and collaborative team atmosphere.