Digital Marketing Lead

About the Role

Our client is seeking a highly experienced and strategic Digital Marketing Lead to guide their digital marketing efforts from their Oxford office. This senior role will be responsible for developing and implementing cutting-edge digital strategies that drive significant online growth, enhance brand presence, and achieve key business objectives. You will lead a team of digital marketing professionals, manage budgets, and oversee a wide array of digital channels, including SEO, SEM, social media, email marketing, and content. The ideal candidate is a visionary leader with a proven track record of success in digital marketing, exceptional analytical skills, and a passion for innovation.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy across all online channels to meet business goals.
• Lead, mentor, and manage the digital marketing team, fostering a high-performance culture.
• Oversee and optimize SEO, SEM, PPC, social media advertising, email marketing, and content marketing initiatives.
• Manage the digital marketing budget, ensuring efficient allocation of resources for maximum ROI.
• Analyze digital marketing performance data, identify trends, and provide strategic recommendations for continuous improvement.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure integrated campaign execution.

Requirements

• Extensive experience in digital marketing , with a strong focus on strategy development and team leadership.
• Proven success in driving significant growth through SEO, SEM, social media marketing, and email marketing.
• Expertise in using digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) to derive actionable insights.
• Strong understanding of current digital marketing trends, emerging technologies, and best practices.
• Excellent leadership, communication, and project management skills.
• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Benefits

• Highly competitive salary with substantial performance-based bonuses.
• Hybrid work model offering flexibility and a great work-life balance in Oxford .
• Comprehensive executive health, dental, and vision benefits.
• Significant opportunities for professional development and leadership training.
• Generous paid time off and additional company holidays.
• A stimulating and collaborative work environment with a focus on innovation and strategic impact.