Digital Marketing Lead

About the Role

Our client is seeking an experienced and visionary Digital Marketing Lead to spearhead their digital marketing efforts from their offices in Oxford . This leadership role involves setting the strategic direction for all digital marketing activities, managing a small team, and driving significant growth in online presence and lead generation. You will be responsible for developing innovative strategies across SEO, SEM, content, social media, and email marketing, ensuring cohesive execution and measurable impact. This hybrid role offers a fantastic opportunity for a seasoned marketing professional to influence strategy, lead a team, and make a substantial contribution in a renowned academic city.

Key Responsibilities

• Develop and execute a comprehensive, forward-thinking digital marketing strategy aligned with company objectives.
• Lead, mentor, and manage a team of marketing specialists to achieve departmental goals.
• Oversee and optimize all digital marketing channels including SEO, SEM, content marketing, social media, and email campaigns.
• Set key performance indicators (KPIs) for digital marketing efforts and monitor performance, providing regular strategic insights and reports.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Collaborate with senior leadership and other departments to ensure integrated marketing efforts.

Requirements

• Extensive experience (5+ years) in digital marketing , with significant experience in a leadership or management role.
• Proven track record of developing and successfully executing successful digital marketing strategies across multiple channels.
• Strong understanding of SEO, SEM, content strategy, social media marketing, and email automation.
• Excellent leadership, communication, and project management skills.
• Experience in data analysis and using insights to drive strategic decision-making.

Benefits

• Competitive leadership salary of 55000 per annum.
• Hybrid working arrangement offering a blend of office presence and remote flexibility.
• Significant opportunities for strategic influence and career advancement.
• Work within a vibrant and intellectually stimulating environment in Oxfordshire .
• Lead a team and shape the future of digital marketing for the company.