Digital Marketing Manager - E-commerce

About the Role

Our client is seeking a results-driven Digital Marketing Manager to oversee their e-commerce strategy and online presence in Sheffield . This hybrid role will focus on developing and executing digital marketing campaigns to drive online sales, enhance brand visibility, and improve customer acquisition and retention for their FMCG products. You will leverage your expertise in SEO, SEM, social media, email marketing, and e-commerce platforms to achieve ambitious growth targets. This is an exciting opportunity for a digital marketing expert to significantly impact the online success of a growing brand portfolio.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies for e-commerce channels.
• Manage and optimize paid search (SEM), social media advertising, and display campaigns.
• Oversee Search Engine Optimization (SEO) initiatives to improve organic search rankings.
• Develop and execute email marketing campaigns and CRM strategies.
• Analyze website traffic, campaign performance, and sales data to identify insights and opportunities.
• Collaborate with content creators and web developers to ensure engaging online experiences.

Requirements

• Minimum 5 years of experience in digital marketing , with a strong focus on e-commerce within FMCG.
• Proven success in managing SEO, SEM, social media, and email marketing campaigns.
• In-depth knowledge of e-commerce platforms and analytics tools (e.g., Google Analytics).
• Strong analytical skills and ability to translate data into actionable strategies.
• Bachelor's degree in Marketing, Digital Media, or a related field.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering work-life balance.
• Private health insurance and wellness benefits.
• Significant employee discount on products.
• Opportunities for professional development in a fast-paced digital environment.