Digital Marketing Manager - E-commerce

About the Role

Our client is seeking a results-driven Digital Marketing Manager to spearhead their e-commerce marketing efforts in Southampton . You will be responsible for developing and implementing comprehensive digital marketing strategies to drive online sales, customer acquisition, and brand awareness. This role involves managing various channels, including SEO, SEM, social media, email marketing, and content creation, to optimize the online customer journey. You will work closely with sales, product, and web development teams to achieve ambitious growth targets, making this a key strategic position within a forward-thinking company dedicated to enhancing its online presence and customer engagement, contributing directly to business success in the competitive e-commerce landscape.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize the e-commerce website for conversions, user experience, and search engine visibility.
• Analyze marketing data and KPIs to measure campaign performance and identify areas for improvement.
• Oversee social media strategy and community engagement to build brand loyalty.
• Collaborate with internal teams to ensure cohesive brand messaging and successful product launches.

Requirements

• Proven experience as a Digital Marketing Manager , with a strong focus on e-commerce.
• Demonstrable success in managing SEO, PPC, social media advertising, and email marketing campaigns.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Excellent understanding of e-commerce platforms and online sales funnels.
• Strong analytical skills and the ability to translate data into actionable insights.

Benefits

• Competitive salary with performance-related bonuses.
• Opportunities for career advancement within a growing e-commerce business.
• A collaborative and dynamic work environment in Southampton .
• Employee discounts on products.
• Comprehensive health insurance coverage.