Digital Marketing Manager - E-commerce

About the Role

Our client is seeking a strategic and results-driven Digital Marketing Manager to spearhead their e-commerce growth initiatives. This is a fully remote position, allowing you to contribute to our client's success from anywhere in the UK. You will be responsible for developing and executing comprehensive digital marketing strategies to drive traffic, conversions, and customer engagement across all online channels. The ideal candidate is an expert in performance marketing, SEO, SEM, social media, and email marketing, with a proven ability to analyse data, optimise campaigns, and achieve ambitious online sales targets in a competitive digital landscape.

Key Responsibilities

• Develop, implement, and manage innovative digital marketing strategies to drive e-commerce sales and brand awareness.
• Oversee and optimise all paid advertising campaigns (SEM, social media ads), ensuring maximum ROI.
• Lead SEO efforts to improve organic search rankings and drive targeted website traffic.
• Manage and grow the company's social media presence and engagement strategy.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyse campaign performance using web analytics tools, providing regular reports and actionable insights for continuous improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven track record as a Digital Marketing Manager or similar role with a focus on e-commerce.
• Extensive experience with SEO, SEM, PPC, social media marketing, and email marketing platforms.
• Proficiency in using web analytics tools (e.g., Google Analytics) to measure and report on campaign performance.
• Strong understanding of e-commerce best practices and conversion rate optimisation (CRO).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication and project management abilities, comfortable working autonomously in a remote setting.

Benefits

• Competitive annual salary commensurate with experience.
• Fully remote working arrangement offering significant flexibility.
• Opportunities for professional development and continuous learning in the digital marketing field.
• Contribute to a growing online business with a strong brand presence.
• A collaborative and innovative remote work culture.