Digital Marketing Manager - FMCG

About the Role

Our client is seeking a dynamic and experienced Digital Marketing Manager to lead their online presence within the competitive FMCG landscape in Wolverhampton . This role is responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive online sales, and engage consumers across various platforms. You will manage all digital marketing channels, including SEO, SEM, social media, email marketing, and content creation. This is an excellent opportunity for a results-driven digital marketer to make a significant impact on brand growth and customer engagement.

Key Responsibilities

• Develop and implement a data-driven digital marketing strategy to achieve business objectives for FMCG brands.
• Manage and optimize all digital marketing campaigns, including paid search (PPC), social media advertising, and display advertising.
• Oversee the company's social media presence, content strategy, and community management.
• Drive organic growth through SEO best practices and content marketing initiatives.
• Develop and execute email marketing campaigns to nurture leads and build customer loyalty.
• Analyze digital marketing performance metrics, provide insights, and make recommendations for continuous improvement.

Requirements

• Proven track record as a Digital Marketing Manager or in a similar digital marketing role, ideally within FMCG .
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Experience with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, social media management tools).
• Excellent understanding of consumer behaviour in the digital space.
• Strong analytical, creative, and project management skills.
• Bachelor's degree in Marketing, Digital Media, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work arrangement offering flexibility and convenience.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A creative and collaborative work environment in Wolverhampton .