Digital Marketing Manager (Gaming)

About the Role

Our client is looking for a dynamic Digital Marketing Manager with a passion for gaming to join their team in Stoke-on-Trent . You will be responsible for developing and executing innovative digital marketing strategies to promote their exciting portfolio of games. This role requires a blend of creativity, analytical prowess, and a deep understanding of the gaming market. You will play a key role in driving player acquisition, engagement, and brand awareness through cutting-edge campaigns.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels, including social media, SEO, SEM, and email marketing.
• Manage and optimize advertising budgets to maximize ROI and achieve marketing objectives.
• Analyze campaign performance data and generate reports with actionable insights.
• Collaborate with the creative and product teams to ensure marketing materials align with brand identity and game messaging.
• Stay current with industry trends, competitor activities, and emerging digital marketing technologies.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, preferably within the gaming or entertainment industry.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email automation.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and ad platforms.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Strong analytical and problem-solving abilities.

Benefits

• Competitive salary and performance bonuses.
• Hybrid work model offering a balance of office and remote work.
• Comprehensive health insurance coverage.
• Opportunities for professional development and attending industry events.
• A vibrant and collaborative work environment with a shared passion for gaming.