Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their online marketing efforts from their base in Stoke-on-Trent . This senior role involves developing and implementing comprehensive digital strategies to drive brand growth, customer acquisition, and revenue generation for their e-commerce platform. You will manage a team of marketing specialists, oversee campaign execution across all digital channels, and be accountable for achieving key performance indicators. This is a leadership opportunity for a seasoned digital marketer looking to make a significant impact within a growing company that values innovation and performance.

Key Responsibilities

• Develop and execute a cohesive digital marketing strategy aligned with overall business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and mentor the digital marketing team, fostering a high-performance culture.
• Set marketing budgets, allocate resources effectively, and track ROI for all digital campaigns.
• Analyze website traffic, conversion rates, and customer data to identify opportunities for optimization.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, and implement them where appropriate.

Requirements

• Proven experience in a digital marketing management role, with a strong track record of success in e-commerce.
• In-depth knowledge of all major digital marketing channels and analytical tools (e.g., Google Analytics, SEO tools, social media platforms).
• Strong leadership, team management, and project management skills.
• Excellent analytical and strategic thinking abilities, with the capacity to translate data into actionable plans.
• Experience with A/B testing, conversion rate optimization (CRO), and customer journey mapping.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Opportunities for professional development and leadership training.
• A flexible hybrid work environment in Stoke-on-Trent .