Digital Marketing Manager

About the Role

Our client is seeking an innovative and results-driven Digital Marketing Manager to join their team in Manchester . This role is crucial for developing and executing comprehensive digital marketing campaigns to increase brand awareness, drive lead generation, and optimize customer acquisition. You will manage a diverse range of digital channels, including SEO, SEM, social media, email marketing, and content marketing. The successful candidate will be a strategic thinker with a strong analytical aptitude and a passion for staying ahead of digital marketing trends to ensure our client maintains a competitive edge in the online space.

Key Responsibilities

• Develop, implement, and manage digital marketing strategies across various channels, including SEO, SEM, PPC, email, social media, and display advertising.
• Plan and execute integrated digital marketing campaigns to drive traffic, engagement, and conversions.
• Manage the digital marketing budget effectively, optimizing spend to maximize ROI.
• Analyze campaign performance data, generate regular reports, and provide actionable insights for continuous improvement.
• Oversee the creation of compelling digital marketing content, including ad copy, landing pages, and social media posts.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending new approaches to enhance performance.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record of success in managing multi-channel campaigns.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
• Proficiency in using digital marketing tools and analytics platforms such as Google Analytics, Google Ads, SEMrush, and social media management tools.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong project management skills and the ability to manage multiple priorities effectively.
• Experience managing marketing budgets and reporting on campaign performance.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and flexible working options.
• Opportunities for professional development and attending industry conferences.
• A collaborative and forward-thinking marketing department in Manchester .