Digital Marketing Manager

About the Role

Our client is seeking an innovative and results-driven Digital Marketing Manager to lead their marketing efforts in Leicester . This role is pivotal in shaping the company's online presence, driving customer acquisition, and enhancing brand engagement across various digital channels. You will be instrumental in developing and executing comprehensive digital marketing strategies that align with business objectives, working collaboratively with sales, product, and creative teams to ensure cohesive brand messaging and campaign success, fostering a dynamic marketing environment focused on continuous optimisation and data-driven decision-making within a hybrid work model.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimise paid advertising campaigns across platforms like Google Ads and social media channels to maximize ROI.
• Analyse marketing data and campaign performance metrics to identify trends, insights, and areas for improvement.
• Oversee the creation of engaging content for websites, blogs, social media, and email newsletters.
• Collaborate with cross-functional teams to ensure brand consistency and support product launches and promotional activities.
• Stay abreast of the latest digital marketing trends, tools, and best practices to keep our client at the forefront of the industry.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior digital marketing role.
• Demonstrable success in developing and executing data-driven digital marketing campaigns.
• Strong understanding of SEO, SEM, social media platforms, content management systems, and email marketing tools.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency in marketing analytics platforms such as Google Analytics.
• Strong project management and communication skills, with the ability to manage multiple projects simultaneously in a hybrid setting.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunities for professional development and training.
• A collaborative and dynamic work environment with a focus on innovation.
• Hybrid working arrangements offering flexibility between home and office.
• Generous holiday allowance and company pension scheme.
• Access to the latest marketing technologies and tools.