Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Manager to spearhead their online marketing efforts in Aberdeen . You will be responsible for developing and executing comprehensive digital strategies to enhance brand visibility, drive lead generation, and optimize customer acquisition across various online channels. This role requires a blend of strategic thinking, analytical prowess, and hands-on execution within a collaborative team environment focused on achieving measurable business objectives and fostering a strong online presence for the company.

Key Responsibilities

• Develop and implement innovative digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising budgets, focusing on ROI and achieving key performance indicators (KPIs).
• Analyze website traffic, user behavior, and campaign performance data to identify trends and opportunities for improvement.
• Create engaging and relevant content for various digital platforms to attract and retain target audiences.
• Collaborate with sales and product teams to ensure marketing efforts are aligned with business goals and product roadmaps.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a strong track record of successful campaign management.
• In-depth knowledge of SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Proficiency in content creation and management, with strong writing and editing skills.
• Experience with CRM and marketing automation tools is advantageous.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering flexibility between home and office.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and continued learning.
• Generous annual leave allowance and public holiday off.