Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their marketing initiatives in Aberdeen . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and foster engagement across various online channels. You will work closely with sales, product development, and creative teams to ensure brand consistency and maximize campaign effectiveness. This is an exciting opportunity to make a significant impact within a dynamic company, shaping its digital presence and contributing to its overall growth objectives in a collaborative and forward-thinking environment.

Key Responsibilities

• Develop and implement data-driven digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance metrics, identify trends, and provide actionable insights to optimize ROI.
• Manage the company's social media presence, creating engaging content and fostering community interaction.
• Oversee the creation of compelling marketing materials, including website copy, blog posts, and email newsletters.
• Collaborate with cross-functional teams to align marketing strategies with business goals and product launches.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing platforms.
• Proficiency in using analytics tools like Google Analytics to measure campaign success.
• Excellent project management and communication skills, with the ability to manage multiple projects simultaneously.
• Demonstrable experience in developing and executing successful digital marketing strategies.
• A degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and training.
• Hybrid working model offering flexibility between office and remote work.
• Comprehensive health and wellness benefits.
• A supportive and innovative work environment in Aberdeen .