Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Manager to spearhead their marketing efforts in Aberdeen . This pivotal role involves developing and executing comprehensive digital strategies to enhance brand visibility, drive customer acquisition, and foster engagement across all online channels. You will be instrumental in shaping the company's digital presence, leveraging data-driven insights to optimize campaigns and achieve ambitious marketing objectives. The ideal candidate will possess a strong understanding of the latest digital marketing trends and a proven track record of success in managing complex digital marketing initiatives within a competitive landscape.

Key Responsibilities

• Develop and implement integrated digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize the company's online advertising campaigns across various platforms to maximize ROI and achieve lead generation targets.
• Conduct thorough market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Oversee the creation of compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data, generate insightful reports, and present findings to senior management.
• Collaborate with sales and product teams to ensure marketing efforts align with business goals and product launches.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior marketing role.
• Demonstrable success in managing SEO/SEM, email marketing, and social media campaigns.
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics).
• Excellent content creation and copywriting abilities.
• Experience with marketing automation platforms and CRM systems.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunities for professional development and training.
• A hybrid work model offering flexibility between office and remote work.
• Comprehensive health and wellness programs.
• Generous holiday allowance and company pension scheme.