Digital Marketing Manager

About the Role

Our client is seeking an experienced and results-driven Digital Marketing Manager to spearhead their marketing efforts in Aberdeen . You will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and increase customer engagement. This pivotal role requires a strategic thinker with a hands-on approach, working collaboratively with sales and product teams to achieve ambitious growth targets. The ideal candidate will possess a deep understanding of the evolving digital landscape and a proven track record of success in managing multifaceted marketing campaigns.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.
• Manage and optimize the company website and social media profiles to improve user experience and conversion rates.
• Analyze campaign performance using analytics tools, providing regular reports and actionable insights to senior management.
• Oversee the creation of compelling marketing content, including blog posts, website copy, and social media updates.
• Collaborate with external agencies and vendors to ensure brand consistency and campaign effectiveness.
• Stay abreast of the latest digital marketing trends, technologies, and best practices to maintain a competitive edge.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a portfolio showcasing successful campaigns.
• Strong understanding of SEO, SEM, PPC, social media marketing, and email marketing platforms.
• Proficiency with marketing analytics tools such as Google Analytics and CRM software.
• Excellent copywriting, editing, and communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience managing marketing budgets and demonstrating ROI.

Benefits

• Competitive annual salary and performance-related bonuses.
• Opportunities for professional development and continuous learning.
• Hybrid working model offering flexibility between office and remote work.
• Pension scheme and comprehensive healthcare benefits.
• A dynamic and supportive work environment in the heart of Aberdeen .