Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven Digital Marketing Manager to lead their online presence initiatives on a fully remote basis. This senior role will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that enhance brand awareness, drive qualified leads, and support e-commerce sales growth. You will work closely with cross-functional teams to ensure cohesive brand messaging and effective campaign execution across all digital channels. This is a pivotal opportunity for an experienced digital marketer to take strategic ownership and significantly influence the company's digital footprint from anywhere.

Key Responsibilities

• Develop and execute an integrated digital marketing strategy encompassing SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels to achieve target KPIs.
• Oversee the creation of compelling and high-quality content, ensuring brand consistency and audience engagement across all digital touchpoints.
• Analyze website traffic, campaign performance, and customer data using analytics tools to derive actionable insights and inform strategy adjustments.
• Lead and mentor a small team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI.

Requirements

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable business results.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication, leadership, and project management skills.
• Experience managing digital marketing budgets and reporting on campaign performance to senior stakeholders.

Benefits

• Highly competitive salary commensurate with experience and leadership capabilities.
• Fully remote working opportunity, providing ultimate flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company holidays.
• Professional development budget and opportunities for continuous learning.