Digital Marketing Manager

About the Role

Our client is looking for an experienced and strategic Digital Marketing Manager to lead their online marketing initiatives in Stoke-on-Trent . This role involves overseeing all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content strategy, to drive brand awareness, customer engagement, and lead generation. You will be responsible for developing and executing comprehensive digital campaigns, analyzing performance data, and optimizing strategies to achieve measurable business outcomes. The ideal candidate is a data-driven leader with a proven ability to manage successful digital marketing programs.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across all online channels.
• Manage and optimize SEO, SEM, PPC, social media, and email marketing campaigns to achieve target KPIs.
• Oversee the creation and distribution of engaging content across various digital platforms.
• Analyze website traffic, campaign performance, and user behavior, providing actionable insights and recommendations.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Stay abreast of emerging digital marketing trends, technologies, and best practices to maintain a competitive edge.

Requirements

• Proven track record in digital marketing management, with extensive experience in strategy development and execution.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, and email automation platforms.
• Proficiency with analytics tools such as Google Analytics, Adobe Analytics, or similar.
• Strong understanding of content marketing, lead generation, and conversion rate optimization (CRO).
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.

Benefits

• Competitive annual salary and performance-related bonuses.
• Hybrid working model that supports work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment in Stoke-on-Trent .