Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-oriented Digital Marketing Manager to lead their online presence from their offices in Stoke-on-Trent . You will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement. This role requires a data-driven approach, a deep understanding of various digital channels, and the ability to manage campaigns effectively to achieve key performance indicators. Join a forward-thinking company in Stoke-on-Trent that is committed to innovation in the digital space.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, identify trends, and optimize strategies to maximize ROI.
• Manage the digital marketing budget effectively, ensuring efficient allocation of resources.
• Oversee the creation of engaging digital content, including website copy, social media posts, and email newsletters.
• Stay current with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (sales, product, design) to ensure alignment of marketing efforts with business goals.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with analytics tools such as Google Analytics and various marketing automation platforms.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Experience managing teams or leading digital marketing initiatives in Stoke-on-Trent or remotely is a plus.

Benefits

• Competitive salary and annual bonus structure.
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and paid time off.
• Opportunities for professional development and attending industry conferences.
• A dynamic and collaborative work environment within a growing company in Stoke-on-Trent .