Digital Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Digital Marketing Manager to spearhead their online presence and drive strategic growth initiatives from their Leicester base. This pivotal role involves crafting and executing comprehensive digital marketing campaigns across various channels, with a focus on maximising ROI and brand visibility. You will be instrumental in shaping the company's digital narrative, working collaboratively with internal teams to ensure cohesive messaging and campaign success. This is an exciting opportunity for a forward-thinking marketer to make a significant impact within a progressive organisation.

Key Responsibilities

• Develop and implement innovative digital marketing strategies aligned with business objectives.
• Manage and optimise paid advertising campaigns across platforms like Google Ads and social media.
• Oversee search engine optimisation (SEO ) efforts to improve organic search rankings and website traffic.
• Analyse campaign performance data, providing actionable insights and regular reports to stakeholders.
• Manage the company's social media presence, engaging with the community and building brand loyalty.
• Collaborate with content creators to produce compelling marketing collateral and website copy.

Requirements

• Proven track record in developing and executing successful digital marketing campaigns .
• Strong knowledge of SEO , SEM, email marketing, and social media marketing.
• Proficiency with analytics tools such as Google Analytics and reporting dashboards.
• Experience in managing marketing budgets and optimising ad spend for maximum effectiveness.
• Excellent communication, analytical, and project management skills.

Benefits

• Competitive salary commensurate with experience.
• Opportunity for hybrid working , blending office and remote flexibility.
• Generous holiday allowance and company pension scheme.
• Access to professional development and training opportunities.
• A vibrant and collaborative work environment in Leicester .