Digital Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Digital Marketing Manager to lead their marketing initiatives in Leicester . This role is pivotal in shaping and executing our client's online presence, driving brand awareness, and generating high-quality leads. You will be responsible for overseeing all digital marketing campaigns, analyzing performance, and adapting strategies to achieve business objectives. This hybrid role offers a blend of in-office collaboration and remote flexibility, perfect for a strategic marketer looking to make a significant impact within a growing organization.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media networks to maximize ROI.
• Oversee the creation of engaging and relevant content, including website copy, blog posts, social media updates, and email newsletters.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights for continuous improvement.
• Collaborate with sales and product teams to ensure marketing efforts align with business goals and product launches in Leicester .
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to keep our client at the forefront of the industry.

Requirements

• Proven track record as a Digital Marketing Manager or similar role, with at least 5 years of experience.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing principles.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, SEMrush) and CRM software.
• Excellent analytical, strategic thinking, and project management skills.
• Experience in managing marketing budgets and optimizing ad spend for maximum impact.
• A bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive annual salary.
• Hybrid work model offering flexibility between home and office.
• Opportunities for professional development and training.
• Generous annual leave allowance.
• A collaborative and supportive team environment in Leicester .