Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their online marketing efforts from their Norwich office. You will be responsible for developing, implementing, and managing innovative digital marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and revenue growth. This is a key leadership role offering the chance to shape the digital future of the company, working within a hybrid model that balances collaboration with personal flexibility. You will oversee a talented team and work closely with various departments to ensure cohesive and effective marketing strategies.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid media campaigns to maximize ROI and achieve business objectives.
• Oversee website analytics and performance, providing regular reports with actionable insights and recommendations.
• Lead and mentor a team of digital marketing specialists, fostering a culture of high performance and continuous improvement.
• Collaborate with product development, sales, and creative teams to ensure integrated marketing efforts.

Requirements

• Proven experience in a Digital Marketing Manager role or similar, with a strong portfolio of successful campaigns.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Demonstrated success in managing paid advertising budgets and optimizing campaigns.
• Strong analytical skills with the ability to interpret complex data and translate it into strategic actions.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary and attractive bonus structure.
• Hybrid working model, offering flexibility between office and remote work.
• Comprehensive health, dental, and retirement benefits package.
• Generous paid time off and opportunities for professional development.
• A dynamic and collaborative work environment in the vibrant city of Norwich .