Digital Marketing Manager

About the Role

Our client is seeking a creative and data-driven Digital Marketing Manager to lead their online presence from their Norwich office. This role is key to developing and executing innovative digital marketing strategies that enhance brand awareness, drive engagement, and support fundraising efforts. You will oversee all digital channels, including social media, email marketing, SEO, and paid advertising, ensuring a cohesive and impactful online strategy. This is an excellent opportunity for a seasoned digital marketer to make a significant impact within a respected charity.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with organizational goals.
• Manage and optimize the charity's website, ensuring it is user-friendly and effective for content delivery and donations.
• Oversee all social media platforms, creating engaging content and fostering community interaction.
• Plan, execute, and analyze paid advertising campaigns across Google Ads, social media, and other relevant platforms.
• Develop and manage email marketing campaigns to engage subscribers and drive support.
• Monitor SEO performance and implement strategies to improve organic search rankings.
• Analyze marketing data, generate reports, and provide actionable insights to optimize campaigns.
• Stay abreast of emerging digital marketing trends and technologies.

Requirements

• Proven experience in digital marketing management, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with website analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent content creation, copywriting, and editing skills.
• Strong analytical and strategic thinking abilities.
• Experience within the charity sector is highly desirable.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development and continued learning.
• Work within a passionate and collaborative team dedicated to a worthy cause.
• Play a vital role in enhancing the digital impact of the organization in Norwich and beyond.
• A supportive office environment with excellent facilities.