Digital Marketing Manager

About the Role

Our client is seeking an experienced and results-driven Digital Marketing Manager to lead their marketing efforts from their Newcastle upon Tyne office. This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and increase online engagement. You will oversee a variety of digital channels, analyze campaign performance, and work collaboratively with sales and product teams to achieve business objectives. This is an exciting opportunity for a strategic thinker with a proven track record in digital marketing to make a significant impact within a growing organization.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and achieve key performance indicators.
• Oversee the creation of compelling content for websites, blogs, social media, and email campaigns, ensuring brand consistency.
• Analyze website traffic, campaign performance data, and user engagement metrics to identify trends and opportunities for improvement.
• Collaborate with internal teams, including sales, product development, and design, to align marketing efforts with business goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and advise on their adoption.

Requirements

• Proven work experience as a Digital Marketing Manager or in a similar senior marketing role.
• Demonstrable experience leading and managing SEO, SEM, email marketing, social media, and display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics) and experience with marketing automation platforms.
• Excellent analytical skills and proficiency in interpreting complex data to drive strategic decisions.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Relevant degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary based on experience and qualifications.
• Comprehensive benefits package including health and pension contributions.
• Opportunities for continued professional development and training.
• A dynamic and collaborative work environment in the heart of Newcastle upon Tyne .
• Chance to lead significant marketing initiatives and shape brand strategy.