Digital Marketing Manager

About the Role

Our client is seeking an accomplished and results-driven Digital Marketing Manager to lead their marketing initiatives from their office in Newcastle upon Tyne . This senior role is responsible for developing, implementing, and managing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate qualified leads. You will oversee all digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring a cohesive and effective online presence. The ideal candidate is a strategic thinker with a proven track record of success in managing digital campaigns and leading marketing teams.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across various channels to achieve business objectives.
• Manage and optimize the company's website, SEO, SEM, and paid advertising efforts to improve search engine rankings and drive targeted traffic.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty and reach a wider audience.
• Plan and execute email marketing campaigns, including nurturing leads and engaging existing customers.
• Analyze campaign performance data, generate regular reports, and provide insights for continuous improvement and strategic adjustments.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts are aligned with overall business goals.

Requirements

• Demonstrable experience as a Digital Marketing Manager or similar senior role, with a strong understanding of all digital marketing channels.
• Proven success in developing and executing data-driven digital marketing strategies that yield measurable results.
• Expertise in SEO, SEM, PPC advertising, social media marketing, content marketing, and email marketing platforms.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation software.
• Excellent analytical, strategic thinking, and project management skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Opportunity to lead and shape the digital marketing strategy for a growing company.
• Comprehensive health and wellness benefits package.
• Generous holiday allowance and company pension scheme.
• A collaborative office environment in Newcastle upon Tyne with opportunities for career advancement.