Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-oriented Digital Marketing Manager to lead their marketing initiatives in Cardiff . This role is crucial for driving online growth, brand awareness, and customer acquisition through innovative digital strategies. You will oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content strategy. The ideal candidate is a data-driven marketer with a proven track record of developing and executing successful campaigns that deliver measurable ROI. This is a fantastic opportunity to take ownership of our client's digital presence and contribute to their exciting growth trajectory.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives and enhance brand visibility.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO efforts, including keyword research, on-page optimization, and link building.
• Develop and execute engaging social media marketing strategies across various platforms.
• Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Analyze website traffic and campaign performance data, providing regular reports and actionable insights to stakeholders.

Requirements

• 5+ years of experience in digital marketing, with a proven track record of success in campaign management and execution.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Strong project management and communication skills.

Benefits

• Competitive salary package and performance bonuses.
• Opportunity to work in a vibrant office environment in the heart of Cardiff .
• Comprehensive private medical insurance.
• Professional development opportunities and budget for training.
• Generous annual leave entitlement.