Digital Marketing Manager

About the Role

Our client is seeking an experienced and visionary Digital Marketing Manager to lead their marketing strategies from their offices in Reading . This role is pivotal in driving online growth, enhancing brand visibility, and acquiring new customers through innovative digital campaigns. You will be responsible for developing and executing comprehensive digital marketing plans, managing budgets, and leading a team of marketing professionals. This is an exceptional opportunity to shape the future of our digital presence within a thriving business environment, requiring regular presence at our central Reading location.

Key Responsibilities

• Develop and implement overarching digital marketing strategies, including SEO, SEM, content marketing, social media, and email marketing.
• Manage and optimize online advertising campaigns across various platforms to ensure maximum ROI and lead generation.
• Oversee the creation of compelling content and digital assets that align with brand messaging and marketing objectives.
• Analyze marketing performance data, generate detailed reports, and present strategic recommendations to senior leadership.
• Lead, mentor, and develop a team of marketing specialists, fostering a collaborative and results-driven culture.
• Stay current with digital marketing trends, technologies, and best practices to maintain a competitive edge.

Requirements

• Minimum of 5 years of progressive experience in digital marketing, with a proven track record of successful campaign management and team leadership.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, content strategy, and email marketing automation.
• Proficiency with analytics tools such as Google Analytics and experience with CRM systems.
• Exceptional strategic thinking, communication, and project management skills.
• Demonstrated ability to manage budgets and deliver campaigns on time and within scope.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary with excellent bonus opportunities.
• Prime office location in Reading with modern facilities.
• Comprehensive health, dental, and vision insurance plans.
• Generous holiday allowance and a contributory pension scheme.
• Extensive opportunities for professional development and career progression.