Digital Marketing Manager

About the Role

Our client is seeking a dynamic and experienced Digital Marketing Manager to lead their innovative marketing efforts in Leicester . This role is pivotal in developing and executing comprehensive digital strategies to enhance brand visibility, drive customer engagement, and achieve measurable business growth. You will be part of a forward-thinking team, responsible for shaping the company's online presence across various platforms, working collaboratively with sales, product development, and creative teams to ensure cohesive brand messaging and campaign success. This is an exciting opportunity to make a significant impact within a growing organisation that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement cutting-edge digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance using tools like Google Analytics, identify trends, and provide actionable insights for optimization.
• Manage the company's social media presence, fostering community engagement and brand advocacy.
• Oversee the creation of compelling digital content, including website copy, blog posts, infographics, and video scripts.
• Collaborate with the web development team to ensure website optimization for user experience and conversion rates.
• Stay abreast of the latest digital marketing trends, technologies, and best practices to maintain a competitive edge.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing platforms.
• Proficiency in using digital marketing analytics tools (e.g., Google Analytics, SEMrush).
• Excellent analytical and problem-solving skills, with a data-driven approach to strategy.
• Strong project management and communication skills, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid working model offering a blend of office and remote flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and continuous learning.
• A creative and collaborative work environment with a focus on employee growth.