Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their online marketing efforts. This role involves developing and executing comprehensive digital strategies across various channels to enhance brand visibility, drive lead generation, and increase customer acquisition. You will work in a hybrid model, combining remote flexibility with essential in-office collaboration to foster team synergy and innovation. This is an exciting opportunity to take ownership of the digital marketing landscape, leveraging data analytics and cutting-edge tools to achieve ambitious growth targets within a supportive and collaborative environment based in Manchester .

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising budgets and campaigns to achieve maximum ROI.
• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
• Oversee the creation of engaging and relevant digital content for various platforms.
• Stay updated with the latest digital marketing trends, tools, and best practices, and apply them to enhance strategies.
• Collaborate with sales, product, and design teams to ensure brand consistency and marketing alignment.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a track record of successful campaign management.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Effective communication and interpersonal skills for collaborating with teams.

Benefits

• Competitive annual salary.
• Hybrid working model offering a blend of remote and office-based work.
• Health, dental, and vision insurance benefits.
• Opportunities for professional development and training.
• A collaborative team environment focused on achieving shared goals.
• Pension scheme contribution.