Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their online presence from their office in Sunderland . This pivotal role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, customer engagement, and e-commerce sales. You will oversee a range of activities, including SEO, SEM, social media, email marketing, and content creation, ensuring a cohesive and effective approach across all digital channels. This hybrid position allows for a blend of in-office collaboration and remote work, fostering a dynamic and efficient working environment that supports innovation and measurable results in the competitive e-commerce landscape.

Key Responsibilities

• Develop and implement a holistic digital marketing strategy aligned with business objectives and e-commerce goals.
• Manage and optimize all digital advertising campaigns, including Google Ads and social media advertising, to maximize ROI.
• Oversee the company's social media presence, developing engaging content and community management strategies.
• Drive website traffic and conversions through SEO, content marketing, and email marketing initiatives.
• Analyze digital marketing performance data, providing regular reports and actionable insights to stakeholders.
• Collaborate with design and content teams to create compelling marketing materials that resonate with the target audience.

Requirements

• Proven track record as a Digital Marketing Manager or similar senior role, with extensive experience in e-commerce.
• Strong expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, SEMrush, and various social media management platforms.
• Excellent analytical and data interpretation skills, with the ability to translate insights into effective strategies.
• Strong leadership and project management abilities, with experience managing cross-functional teams.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent professional experience.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional growth, certifications, and attending industry conferences.
• A collaborative and innovative work culture in a thriving Sunderland -based company.