Digital Marketing Manager

About the Role

Our client is seeking a strategic and experienced Digital Marketing Manager to lead their digital marketing efforts in Oxford . You will be responsible for developing and executing comprehensive online marketing strategies to drive brand awareness, customer acquisition, and engagement. This role requires a deep understanding of various digital channels, analytics, and a proven ability to deliver measurable results. You will work closely with cross-functional teams to ensure seamless integration of digital strategies with overall business objectives, playing a crucial role in the company's growth and success.

Key Responsibilities

• Develop and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and display advertising.
• Oversee the company's website, ensuring optimal user experience, content accuracy, and conversion rate optimization (CRO).
• Analyze campaign performance using web analytics tools and provide actionable insights to improve ROI.
• Manage the digital marketing budget, allocating resources effectively across various channels.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Stay abreast of the latest digital marketing trends, technologies, and best practices.

Requirements

• Minimum of 5 years of experience in digital marketing management, with a proven track record of success.
• Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with web analytics platforms (e.g., Google Analytics) and digital advertising platforms.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary and performance-driven bonuses.
• Opportunity to lead digital marketing strategy in a historic and innovative city like Oxford .
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company holidays.
• Access to professional development programs and industry training.