Digital Marketing Manager

About the Role

Our client is seeking an experienced and creative Digital Marketing Manager to join their dynamic team in Leicester . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. You will lead a small team, collaborate with various departments, and stay at the forefront of digital trends to ensure our client remains competitive in the online space. This is an exciting opportunity for a strategic thinker passionate about leveraging digital channels to their full potential.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize the company's website, ensuring a seamless user experience and strong conversion rates.
• Analyze campaign performance using analytics tools, providing regular reports with actionable insights to stakeholders.
• Oversee the creation of engaging and relevant content for all digital platforms, maintaining brand consistency.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending innovative approaches.

Requirements

• Proven track record of at least 5 years in a digital marketing role, with demonstrated success in campaign management.
• Strong understanding of SEO/SEM principles, Google Analytics, and various social media platforms.
• Experience with marketing automation tools and CRM systems.
• Excellent analytical skills and the ability to translate data into strategic decisions.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

• Competitive annual salary.
• Opportunity for hybrid working, blending office and remote work.
• Access to professional development and training programs.
• Generous holiday allowance.
• A collaborative and supportive work environment in Leicester .