Digital Marketing Manager

About the Role

Our client is looking for a strategic and results-driven Digital Marketing Manager to lead their online presence initiatives from their office in Leeds . This role is responsible for developing and executing comprehensive digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and customer engagement. You will manage a team and work closely with sales and product development to ensure marketing efforts are aligned with business objectives. This is an excellent opportunity for a seasoned digital marketer to take ownership of their strategy and significantly impact the company's growth trajectory in a dynamic market.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, identify trends, and optimize strategies to maximize ROI and achieve key performance indicators.
• Manage the digital marketing budget effectively, allocating resources to the most impactful channels and initiatives.
• Oversee the creation of engaging digital content, including website copy, blog posts, social media updates, and ad creatives.
• Collaborate with cross-functional teams to ensure brand consistency and effective communication across all digital touchpoints.

Requirements

• Proven track record of developing and executing successful digital marketing strategies with measurable results.
• 5+ years of experience in digital marketing, with at least 2 years in a management or leadership role.
• In-depth knowledge of SEO, SEM, social media advertising, email marketing platforms, and analytics tools (e.g., Google Analytics, SEMrush).
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent leadership, communication, and project management skills.

Benefits

• Competitive salary with potential for annual bonuses.
• Hybrid work model offering a balance between office collaboration and remote flexibility.
• Comprehensive health insurance and pension scheme.
• Significant opportunities for career advancement and professional development.
• A dynamic and supportive work environment with a focus on innovation and teamwork.