Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their marketing efforts from their Plymouth office, operating on a hybrid basis. This role is responsible for developing, implementing, and managing all digital marketing campaigns that promote the company and its products/services. You will oversee a range of activities including SEO, SEM, email marketing, social media, and content strategy, aiming to increase brand awareness and drive customer acquisition. This is a key leadership position with significant impact on the company's growth.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels to achieve business objectives.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive qualified traffic.
• Oversee the creation and distribution of engaging content, including blog posts, website copy, and social media updates.
• Manage email marketing campaigns, including list segmentation, campaign design, and performance analysis.
• Analyze campaign performance data, providing regular reports and actionable insights to stakeholders.
• Lead and mentor a team of digital marketing specialists, fostering a collaborative and high-performing environment.

Requirements

• Proven experience as a Digital Marketing Manager or similar leadership role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, email marketing, and social media marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong leadership and team management abilities.
• Experience working in a hybrid environment and adapting to evolving marketing trends.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development and continuous learning.
• Opportunity to lead and shape the digital marketing strategy of a growing company.