Digital Marketing Manager

About the Role

Our client is seeking an innovative and data-driven Digital Marketing Manager to lead their marketing initiatives in Aberdeen . This role is integral to shaping the company's online presence and driving customer acquisition through effective digital strategies. You will be responsible for developing and executing comprehensive marketing campaigns across various digital channels, collaborating closely with sales and product development teams to ensure alignment with business objectives. This position offers a fantastic opportunity to make a significant impact within a dynamic and growing organisation, fostering a collaborative environment where creativity and strategic thinking are highly valued, and where your contributions directly influence the company's success in the competitive market.

Key Responsibilities

• Develop and implement cutting-edge digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads and social media advertising to maximize ROI and reach target audiences.
• Analyse marketing campaign performance using tools like Google Analytics and provide regular reports with actionable insights and recommendations for improvement.
• Oversee the creation of engaging and relevant content for various digital platforms, ensuring brand consistency and message resonance.
• Collaborate with cross-functional teams to align marketing efforts with sales goals and product launches, fostering a cohesive go-to-market strategy.
• Stay abreast of the latest digital marketing trends, tools, and best practices to ensure our client remains at the forefront of industry innovation.

Requirements

• Proven track record of success in developing and executing digital marketing campaigns, with at least 5 years of experience.
• Strong proficiency in SEO, SEM, content marketing, social media marketing, and email marketing automation.
• Experience with web analytics tools (e.g., Google Analytics) and data analysis to drive marketing decisions.
• Excellent written and verbal communication skills, with the ability to create compelling marketing copy and present strategies effectively.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Experience managing marketing budgets and reporting on campaign performance.

Benefits

• Competitive salary package with performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave allowance and public holiday recognition.
• Opportunities for professional development, including training courses and conferences.