Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their marketing initiatives in Leicester . This role is crucial for developing and executing comprehensive digital strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. You will be instrumental in shaping our online presence and ensuring consistent brand messaging across all digital platforms. This is a fantastic opportunity to join a forward-thinking company and make a significant impact on its growth trajectory, working within a collaborative team environment.

Key Responsibilities

• Develop and implement innovative digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize digital advertising campaigns across various platforms to maximize ROI.
• Analyze campaign performance, website traffic, and customer data to identify trends and areas for improvement.
• Oversee the creation of engaging and high-quality content for the company website, blog, and social media channels.
• Collaborate with sales and product development teams to ensure marketing efforts align with business goals.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior role.
• In-depth knowledge of various digital marketing channels and best practices, including SEO/SEM and social media marketing.
• Experience with marketing analytics tools (e.g., Google Analytics) and CRM software.
• Excellent analytical, problem-solving, and project management skills.
• Strong understanding of current digital marketing trends and technologies.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model offering flexibility between office and remote work.
• Generous holiday allowance and company pension scheme.
• Opportunities for professional development and training.
• A vibrant and supportive company culture in Leicester .