Digital Marketing Manager

About the Role

Our client is seeking a proactive and experienced Digital Marketing Manager to lead their online marketing initiatives from their Norwich office. This role will involve developing and executing strategic digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and customer engagement. You will work closely with the sales and creative teams to ensure cohesive messaging and achieve business objectives. This is a key position offering the chance to make a substantial impact on the company's digital growth.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across various platforms to ensure maximum ROI.
• Oversee the creation and distribution of engaging digital content, including website copy, blog posts, and social media updates.
• Analyze campaign performance data using analytics tools, generate reports, and provide actionable insights for optimization.
• Collaborate with internal teams to align marketing efforts with sales goals and product launches.

Requirements

• Proven experience in a Digital Marketing role, with a strong track record of managing successful campaigns.
• Expertise in SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
• Experience in content creation and management, with strong writing and editing skills.
• Ability to analyze data, interpret metrics, and make data-driven decisions to improve campaign effectiveness.
• Excellent communication, project management, and organizational skills.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model offering flexibility for staff based in Norwich .
• Comprehensive health and dental insurance.
• Opportunities for professional development and further training.
• A collaborative and dynamic work environment.