Digital Marketing Manager

About the Role

Our client is seeking an innovative and results-driven Digital Marketing Manager to join their dynamic team in Leicester . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive lead generation, and increase customer engagement across various online channels. You will lead a small team, collaborate with sales and product development, and champion new digital initiatives. This is an exciting opportunity for a seasoned marketer to make a significant impact within a growing organization, contributing to its strategic marketing objectives and fostering a culture of data-led decision-making and continuous campaign optimization.

Key Responsibilities

• Develop, implement, and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to improve search engine rankings and drive qualified traffic.
• Create and oversee engaging content marketing campaigns, including social media, email marketing, and blog posts, to build brand awareness and customer loyalty.
• Analyze marketing campaign performance using analytics tools (e.g., Google Analytics), providing regular reports with actionable insights and recommendations for improvement.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI.
• Collaborate with the sales team to ensure marketing efforts align with business objectives and lead generation targets.
• Stay abreast of the latest digital marketing trends, technologies, and best practices, recommending new approaches to maintain a competitive edge.

Requirements

• Proven experience as a Digital Marketing Manager or similar senior marketing role.
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics) and experience in A/B testing and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Strong understanding of current digital marketing trends and best practices, with a degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary.
• Comprehensive private healthcare insurance.
• Pension scheme with employer contributions.
• Generous annual leave allowance.
• Opportunities for professional development and training in Leicester .