Digital Marketing Specialist - Charity

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to enhance their online presence and drive engagement for their charitable cause in Leeds . This role is central to communicating the organisation's impact and reaching a wider audience through innovative digital strategies. You will be responsible for developing and implementing campaigns across various digital channels, managing social media, and optimising website content to increase awareness, donations, and supporter involvement. This is a fantastic opportunity for a digitally savvy individual passionate about making a difference.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and supporter engagement.
• Manage and create compelling content for social media platforms, email newsletters, and the organisation's website.
• Optimise website content and user experience for search engines (SEO) and conversion rates.
• Plan and manage paid digital advertising campaigns (e.g., Google Ads, social media ads).
• Analyse campaign performance metrics, provide regular reports, and identify areas for improvement.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably within the charity sector .
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools).
• Excellent content creation and copywriting skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary and benefits package.
• Remote working flexibility, allowing for a great work-life balance.
• Opportunity to contribute meaningfully to a significant charitable cause .
• Professional development opportunities in the digital marketing field.
• Be part of a passionate and dedicated team in Leeds .