Digital Marketing Specialist (E-commerce focus)

About the Role

Our client is looking for a versatile and detail-oriented Digital Marketing Specialist to enhance their online presence and drive sales for their e-commerce operations in Belfast . This role requires a hands-on approach to managing various digital marketing channels, with a keen focus on optimizing campaigns to reach target audiences and convert leads into loyal customers. You will play a key role in executing marketing strategies that align with business goals, contributing to the company's growth and brand recognition in the digital sphere.

Key Responsibilities

• Execute and manage day-to-day digital marketing campaigns, including email marketing, social media advertising, and search engine marketing (SEM).
• Create compelling marketing content, including website copy, social media posts, email newsletters, and ad creatives.
• Monitor and analyze campaign performance using tools like Google Analytics, providing regular reports on key metrics and insights.
• Assist in developing and implementing SEO strategies to improve organic search rankings and drive website traffic.
• Manage social media accounts, engaging with followers and ensuring brand consistency across platforms.
• Collaborate with the wider marketing team to support broader marketing initiatives and product launches.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role, with a focus on e-commerce .
• Solid understanding of digital marketing channels: SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools, including Google Analytics, Google Ads, and social media management platforms.
• Excellent copywriting and communication skills, with a keen eye for detail.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities for professional development and learning in the digital marketing field.
• A dynamic and collaborative work environment in Belfast .
• Chance to make a significant impact on the company's online growth.
• Hybrid working model offering a balance between office and remote work.