Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist with a focus on e-commerce to join their dynamic team in Birmingham . This role is critical for driving online traffic, enhancing customer acquisition, and optimizing conversion rates for our client's digital storefront. You will be responsible for implementing and managing a range of digital marketing initiatives, from SEO and SEM to email marketing and social media advertising, all aimed at boosting online sales performance. This is a fantastic opportunity for a data-driven marketer to make a tangible impact in a growing e-commerce business.

Key Responsibilities

• Execute and manage search engine optimization (SEO) strategies to improve organic search rankings and website visibility.
• Develop and manage pay-per-click (PPC) campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic.
• Create and implement effective email marketing campaigns to nurture leads and drive repeat purchases.
• Monitor and analyze website traffic and conversion data using tools such as Google Analytics to identify opportunities for optimization.
• Manage social media advertising campaigns to reach new audiences and promote e-commerce products.
• Stay up-to-date with the latest digital marketing trends and best practices, particularly in the e-commerce sector.

Requirements

• 2+ years of experience in digital marketing, with a strong emphasis on e-commerce.
• Proficiency in SEO, SEM, PPC, and email marketing tools and techniques.
• Hands-on experience with Google Analytics and other web analytics platforms.
• Familiarity with social media advertising platforms (e.g., Facebook Ads, Instagram Ads).
• Strong analytical skills and the ability to interpret data to inform marketing decisions.
• Excellent communication and project management skills, with attention to detail.

Benefits

• Competitive salary package commensurate with experience.
• On-site working environment in Birmingham , fostering team collaboration.
• Comprehensive health, dental, and vision insurance plans.
• Access to ongoing training and professional development opportunities.
• Company-provided resources and a supportive team atmosphere.