Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking an enthusiastic and data-driven Digital Marketing Specialist to bolster their e-commerce operations in Birmingham . This role is pivotal in executing digital marketing campaigns that enhance online visibility, attract new customers, and drive sales conversion. You will work closely with the marketing team to manage various digital channels, ensuring a consistent brand message and maximizing return on investment. The ideal candidate is passionate about digital trends and eager to contribute to a dynamic retail environment.

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across various channels including email, social media, and paid search (PPC).
• Develop engaging content for website, blog posts, email newsletters, and social media updates to drive customer engagement.
• Conduct keyword research and implement SEO strategies to improve organic search rankings for our e-commerce platform.
• Analyze campaign performance using tools like Google Analytics, providing insights and recommendations for optimization.
• Manage social media presence, fostering community interaction and responding to customer inquiries.
• Assist in A/B testing of landing pages, ad copy, and email subject lines to improve conversion rates.

Requirements

• Proven experience in a digital marketing role , with a focus on e-commerce.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Strong understanding of SEO principles and content marketing strategies.
• Excellent copywriting and communication skills, with attention to detail.
• Experience managing email marketing campaigns and CRM systems is a plus.
• Ability to analyze data, interpret results, and translate them into actionable marketing plans.

Benefits

• Competitive salary and annual performance review with potential for increases.
• Comprehensive health and wellness benefits package.
• Opportunities for training and certifications in digital marketing specializations.
• Generous staff discount on all products sold through our e-commerce store.
• Be part of a supportive team environment in a growing company located in Birmingham .