Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a skilled and motivated Digital Marketing Specialist to focus on e-commerce growth at their offices in Cardiff . This role is crucial for driving online sales and enhancing customer acquisition through targeted digital campaigns. You will manage a variety of digital channels, working closely with the e-commerce team to optimize the online customer experience and maximize revenue. This is an excellent opportunity to make a significant impact in a growing business, utilizing your expertise in digital marketing to drive tangible results and shape the company's online strategy.

Key Responsibilities

• Develop and execute paid advertising campaigns across Google Ads and social media platforms to drive qualified traffic and sales.
• Implement and manage SEO strategies to improve organic search rankings and visibility for key e-commerce product pages.
• Create compelling ad copy and landing page content, ensuring alignment with brand messaging and conversion goals.
• Monitor campaign performance using analytics tools, providing regular reports and actionable insights.
• Conduct market research to identify new opportunities and understand competitor strategies in the e-commerce space.
• Collaborate with the web development team to ensure optimal website user experience and conversion pathways.

Requirements

• Demonstrable experience in digital marketing, with a strong focus on e-commerce.
• Proficiency in managing Google Ads, Facebook Ads Manager, and other paid social platforms.
• Solid understanding of SEO principles and best practices for e-commerce websites.
• Experience with web analytics tools (e.g., Google Analytics) and ability to interpret data effectively.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary commensurate with experience.
• Hybrid working arrangement offering a balance of office and remote work flexibility.
• Company-provided laptop and necessary software licenses.
• Opportunities for training and certification in digital marketing disciplines.
• Located in a central, accessible area of Cardiff .