Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a skilled and enthusiastic Digital Marketing Specialist to join their marketing department in Reading . This role is key to enhancing our client's online presence and driving sales through effective digital marketing campaigns. You will be responsible for managing various aspects of digital marketing, including social media, email campaigns, and content creation, with a strong focus on supporting their e-commerce objectives. This is an excellent opportunity for a marketing professional looking to grow their career in a dynamic company based in Berkshire , contributing to impactful online strategies.

Key Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and engagement.
• Create compelling content for social media, email marketing, and blog posts to drive traffic and conversions.
• Manage and optimize email marketing campaigns, including list segmentation, automation, and performance tracking.
• Assist with Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Collaborate with internal teams to ensure marketing messages are consistent with brand guidelines and company objectives.

Requirements

• Proven experience (2-3 years) in digital marketing, with a focus on e-commerce or online retail.
• Proficiency in managing social media platforms (Facebook, Instagram, LinkedIn, etc.) and associated advertising tools.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CMS (e.g., WordPress).
• Strong copywriting and content creation skills.
• Excellent analytical abilities and familiarity with digital marketing analytics tools.
• Ability to work effectively in a team environment located in Reading .

Benefits

• Competitive salary and opportunities for performance-based increases.
• Hybrid work model offering a balance of remote and office-based work.
• Comprehensive health and wellness benefits.
• Generous employee discount program.
• Professional development opportunities and training.