Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a talented and enthusiastic Digital Marketing Specialist to enhance their online presence and drive sales for their e-commerce business based in Sunderland . You will be instrumental in executing digital marketing campaigns across various channels, focusing on customer acquisition and engagement. This role requires a blend of creativity and analytical thinking to optimize campaigns and achieve marketing objectives. Joining our team means contributing to a dynamic online retail environment where your skills in digital strategy and execution will be highly valued. This is a fantastic opportunity to grow your career in digital marketing within a supportive and forward-thinking company.

Key Responsibilities

• Implement and manage digital marketing campaigns across SEO, SEM, social media, and email marketing channels.
• Create engaging and optimized content for website product pages, blog posts, and social media updates.
• Monitor and analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
• Assist in the development and execution of social media strategies to increase brand awareness and customer engagement.
• Conduct keyword research and implement on-page/off-page SEO strategies to improve search engine rankings.
• Support the marketing team in A/B testing of campaigns, landing pages, and promotional offers.

Requirements

• 1-2 years of experience in a digital marketing or e-commerce role.
• Familiarity with SEO/SEM best practices and tools (e.g., Google Ads, SEMrush).
• Experience managing social media platforms for businesses.
• Proficiency in using analytics tools like Google Analytics to track and report on campaign performance.
• Strong writing and editing skills, with the ability to create compelling marketing copy.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary package.
• Hybrid work model offering flexibility.
• Access to professional development resources.
• Staff discounts on products.
• Company pension scheme.