Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a results-oriented Digital Marketing Specialist to enhance their e-commerce performance through strategic online initiatives. This role is instrumental in driving qualified traffic, improving conversion rates, and increasing customer lifetime value via various digital channels. As a fully remote team member, you will have the autonomy to manage your workload and contribute impactful ideas from anywhere in the UK. You will work closely with the marketing team to execute campaigns that resonate with target audiences and achieve specific e-commerce sales targets. This position is perfect for a data-driven marketer who excels in a remote setting and possesses a strong understanding of digital marketing principles within the e-commerce landscape.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, and social media advertising.
• Analyze campaign performance using tools like Google Analytics, identifying key trends and insights to optimize strategies and improve ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings for e-commerce product pages.
• Manage and grow the company's email marketing list, creating engaging email newsletters and promotional campaigns.
• Collaborate with content creators to develop compelling marketing copy and visuals for digital assets.
• Monitor competitor digital strategies and market trends to identify new opportunities for growth and engagement.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong understanding of e-commerce operations.
• Hands-on experience with SEO, SEM (Google Ads), and social media advertising platforms.
• Proficiency in Google Analytics and other web analytics tools.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM systems.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and project management skills, with the ability to manage multiple projects simultaneously in a remote environment.

Benefits

• Competitive salary package.
• Enjoy the benefits of a fully remote position, offering excellent work-life balance.
• Opportunities for professional growth and continuous learning in digital marketing.
• Collaborative and supportive team environment focused on achieving shared goals.
• Be part of an innovative company making a significant impact in the e-commerce sector.