Digital Marketing Specialist - E-commerce

About the Role

Our client is looking for a versatile and experienced Digital Marketing Specialist with a focus on E-commerce to join their remote team. This role is responsible for executing and managing various digital marketing campaigns designed to drive traffic, conversions, and customer engagement for our online store. You will play a key role in enhancing our brand's online presence through effective social media management, content creation, and performance marketing initiatives. This is an excellent opportunity for a motivated digital marketer to contribute significantly to our online growth from anywhere in the UK.

Key Responsibilities

• Develop and implement digital marketing strategies to increase online sales and brand awareness.
• Manage and grow the company's social media profiles, creating engaging content and fostering community interaction.
• Execute paid advertising campaigns (e.g., Google Ads, social media ads) to drive qualified traffic and conversions.
• Create and optimize website content, product descriptions, and landing pages for search engines and user experience.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Collaborate with internal teams to ensure marketing efforts align with business goals and product launches.

Requirements

• Proven experience as a Digital Marketing Specialist , with a strong focus on e-commerce.
• Proficiency in managing social media platforms, content creation, and community engagement.
• Experience with paid search (PPC) and social media advertising platforms.
• Solid understanding of SEO best practices and website analytics tools.
• Excellent written and verbal communication skills, with a talent for crafting compelling marketing copy.
• Ability to manage multiple projects simultaneously and meet deadlines in a remote setting.

Benefits

• Competitive salary and remote work flexibility.
• Comprehensive health and dental insurance.
• Generous annual leave allowance.
• Opportunities for continuous learning and professional development in digital marketing.
• A dynamic and supportive virtual team environment, making this role ideal for candidates seeking to work from Belfast or any other UK location.