Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a dynamic Digital Marketing Specialist to enhance their e-commerce operations. This role offers a hybrid working model, blending remote flexibility with in-office collaboration in Newcastle upon Tyne . You will play a crucial part in developing and implementing online marketing strategies, focusing on driving customer acquisition and retention through various digital channels. This is an exciting opportunity for a motivated individual to contribute to a fast-paced e-commerce environment, working closely with the marketing and sales teams to achieve ambitious growth targets and refine our digital footprint across the UK market.

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media networks.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement.
• Create compelling marketing copy and content for website, social media, and email newsletters.
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations.
• Collaborate with designers and developers to ensure seamless user experience and effective campaign implementation.

Requirements

• Proven experience in a digital marketing role , with a focus on e-commerce.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and email marketing platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Strong communication and collaboration skills, comfortable working in a hybrid team setting.

Benefits

• Competitive annual salary.
• Hybrid working arrangement offering a blend of remote and office-based work.
• Opportunities for professional development and training.
• Generous employee discount on company products.
• Be part of a growing and dynamic e-commerce business.