Digital Marketing Specialist - E-commerce

About the Role

Our client is looking for a results-oriented Digital Marketing Specialist to join their thriving e-commerce division in Newcastle upon Tyne . This role is perfect for an individual passionate about leveraging digital channels to drive online growth and enhance customer engagement. You will be responsible for executing various digital marketing campaigns, with a strong focus on social media and e-commerce optimization, contributing directly to the company's online success. You'll work in a dynamic office environment, collaborating with a dedicated team focused on innovation and customer satisfaction.

Key Responsibilities

• Execute and manage paid social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Optimize product listings and website content for search engines (SEO) to improve organic visibility.
• Develop engaging content for social media posts, blog articles, and email newsletters.
• Monitor social media trends and competitor activities to identify new opportunities.
• Analyze campaign performance data and provide regular reports with actionable insights.
• Assist in managing the company's e-commerce store, ensuring a smooth customer journey.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role, with a focus on e-commerce.
• Demonstrable experience managing successful social media campaigns and ad budgets.
• Solid understanding of SEO best practices and keyword research.
• Familiarity with email marketing platforms and CRM systems.
• Excellent written and verbal communication skills.
• Proficiency in using analytics tools such as Google Analytics.

Benefits

• Competitive annual salary.
• On-site role with a focus on team collaboration.
• Access to ongoing training and professional development programs.
• Staff discounts and other company perks.
• Be part of a growing company with a strong local presence in Newcastle upon Tyne .