Digital Marketing Specialist (E-commerce)

About the Role

Our client is looking for a creative and analytical Digital Marketing Specialist to join their fully remote team, focusing on enhancing their e-commerce presence. This role is crucial for driving online sales and brand awareness through integrated digital marketing campaigns. You will have the opportunity to work from anywhere within the UK, collaborating closely with a dispersed team of marketing professionals dedicated to optimizing customer acquisition and retention across various online channels. This position is ideal for a proactive marketer who thrives in a remote-first culture and enjoys tackling diverse digital marketing challenges.

Key Responsibilities

• Execute and manage paid social media campaigns across platforms like Facebook, Instagram, and Pinterest to drive traffic and conversions for our e-commerce site.
• Develop and optimize email marketing campaigns, including segmentation, A/B testing, and performance tracking to improve customer engagement and sales.
• Assist in the creation of compelling marketing copy and visual assets for website, social media, and email communications.
• Monitor website analytics using tools like Google Analytics to identify user behavior patterns and provide insights for website and campaign optimization.
• Conduct keyword research and support Search Engine Optimization (SEO) efforts to improve organic search visibility.
• Stay abreast of the latest digital marketing trends and tools, proposing innovative ideas to enhance our online marketing efforts.

Requirements

• 1-3 years of experience in digital marketing, with a strong focus on e-commerce or online sales.
• Hands-on experience with paid social advertising platforms (e.g., Facebook Ads Manager) and email marketing software (e.g., Mailchimp, Klaviyo).
• Proficiency in using Google Analytics to track and analyze website performance data.
• Solid understanding of SEO principles and content marketing strategies.
• Excellent written and verbal communication skills, with the ability to craft engaging marketing messages.

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering maximum flexibility and work-life balance.
• Comprehensive health insurance package.
• Opportunities for continuous learning and professional development in the digital marketing field.
• Collaborative team environment that values innovation and individual contribution.