Digital Marketing Specialist - FMCG Brands

About the Role

Our client is seeking a results-driven and innovative Digital Marketing Specialist to enhance the online presence of their diverse FMCG brands. Based in Nottingham , this hybrid role involves crafting and executing cutting-edge digital marketing strategies. You will be responsible for managing social media campaigns, optimizing SEO/SEM, developing engaging content, and analyzing campaign performance to drive brand awareness, customer engagement, and online sales. This position is ideal for a digital native with a passion for consumer goods and a desire to make a significant impact in the dynamic FMCG market.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Create compelling and brand-aligned content for social media platforms, websites, and email campaigns.
• Manage and optimize paid advertising campaigns (PPC) across various platforms to maximize ROI.
• Analyze digital marketing campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG industry.
• Collaborate with the marketing team to ensure consistent brand messaging and integrated campaign execution.
• Manage online community engagement and respond to customer inquiries and feedback across digital channels.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing, with a strong focus on FMCG or consumer brands.
• Proven expertise in SEO, SEM, social media management, and content creation.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, social media management tools).
• Excellent written and verbal communication skills, with a creative flair.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model allowing for flexibility between office and home.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development in the digital marketing space.
• Be part of an innovative and growing FMCG company with exciting brands in Nottingham .